REVIEW: “<i>The Experience Effect</i>” by Jim Joseph

This book is about marketing, and about making your brand stand out amongst the competition.

From defining your brand, to knowing your consumers thoroughly, to doing your market research, this book walks you through the process of setting up your experience effect, whether you’re a small business, or a corporation.

I really liked the easy, down-to-earth tone of this book. It wasn’t full of technical jargon or anything too heady, and that made for easier reading of such a topic. The author promised this at the beginning of the book, and he lived up to it.

Definitely recommended.