Musing Mondays (Aug. 26)
• Describe one of your reading habits.
• Tell us what book(s) you recently bought for yourself or someone else, and why you chose that/those book(s).
• What book are you currently desperate to get your hands on? Tell us about it!
• Tell us what you’re reading right now — what you think of it, so far; why you chose it; what you are (or, aren’t) enjoying it.
• Do you have a bookish rant? Something about books or reading (or the industry) that gets your ire up? Share it with us!
• Instead of the above questions, maybe you just want to ramble on about something else pertaining to books — let’s hear it, then!
I’m just starting “Branding for Dummies” by Bill Chiaravalle and Barbara Findlay Schenck. Here’s the description:
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t.
Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like:
- Defining your company’s identity
- Developing logos and taglines
- Launching your brand marketing plan
- Managing and protecting your brand
- Fixing a broken brand
- Making customers loyal brand champions
Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards.
PLEASE LEAVE A COMMENT with either the link to your own Musing Mondays post, or share your musing in a comment here (if you don’t have a blog). Thanks!